On Sept. 27, 2016, we launched, a new website devoted exclusively to articles, viewpoints, videos, and infographics for the academic medicine community. It was an ambitious undertaking to enter the digital arena with a blank slate and a short deadline as we retired the AAMC Reporter, our previous print publication, last summer.
But we did it and then some. In our first year, we welcomed 198,506 visitors to the site. Subscribers to our weekly AAMCNews newsletter—including highlights from the website and news bites from the trenches of academic medicine—increased by 7% over the last six months alone.
In June, the AAMCNews team was recognized for its achievements by Association Media & Publishing, winning the top Gold EXCEL award in the digital magazine category.
The interests of our audience have spanned across AAMC mission areas. Here’s a snapshot of our most-clicked content since the site’s beginning.
Diversity and Inclusion
In our Perspectives section, the columnby AAMC President and CEO Darrell G. Kirch, MD, resonated with readers. So did the Viewpoint, , by Christine Moutier, MD. And our most-viewed video was , about author Susannah Cahalan’s dramatic experience as a patient with a rare disease.
Other articles that drew you in were our stories on, a model, how academic medicine professionals , and the evergreen topic of . Our weekly roundup of member updates, “ ,” proved to be another popular feature.
Senior writer and editor Sarah Mann said she was inspired by the excitement and passion of researchers working to help children when writing.
“These researchers mobilized quickly, found innovative ways to apply their earlier work to a new virus, and shared their findings in real time to bring treatment to patients as quickly as possible,” Mann said.
“I also was inspired by the medical centers featured and their commitment to addressing much more than patients' visible wounds—and to helping communities plagued by violence.”
Lastly, AAMCNews takes a village. We owe our existence to a team of talented web editors, writers, copy editors, digital strategists, designers, IT specialists, publishing experts, and communication and multimedia pros to pull it together. Add subject matter experts across the AAMC who review all copy. A public thank you to all.
to tell us how we’re doing. Or contact me on behalf of the AAMCNews team at with your feedback and ideas as we anticipate a second, even more successful year.
Photo credit: Dev Clarke